Media Planning
Remember when you found that great cup of coffee in Victoria's Secret? Of course you don't! Customers aren't looking for coffee in Victoria's cups. But you can find the right customers by targeting the right message with the right media.
So if you want to walk around in women's undergarments, stay away from Starbucks. And try on the Marketing Beast. You get strategy, and decades of media buying experience to espresso yourself right and make a bulls-eye on your target market.
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